V Urban Tourism Trends Conference: Creation of value in destination. Diversification and excellence

09.00 Accreditations.

09.15 Welcome by the director of IVAM, José Miguel García Cortés.

09.30 Inauguration of the day in charge of the first deputy mayor and president of Turismo Valencia, Sandra Gómez and the head of Opinion of the newspaper Las Provincias, Pablo Salazar.

10.00 Interventions:

Culture: The national museum Thyssen-Bornemisza in Madrid, in charge of the Director of Promotion and Marketing of the Thyssen-Bornemisza Museum, Elena Benarroch.

MICE: International marketing of events, by the director of the International Convention Center of Barcelona (CCIB), Marc Rodríguez.

Sports: Valencia Ciudad del Running, by the director of the Trinidad Alfonso Foundation, Elena Tejedor.

Gastronomy: The nasty beats! Gastronomy and urban experience, by the UNWTO consultant in the field of gastronomic tourism and adviser to the Basque Culinary Center, Iñaki Gaztelumendi.

Health Tourism: New business opportunity, in charge of the managing director of Spaincares, Carlos Abella.

11.15 Roundtable of all the speakers moderated by the director of the Turismo Valencia Foundation, Antonio Bernabé.

11.45 Question time and debate with the assistants.

12.00 Coffee and closing of the day.

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